European Union · £1,499 complete
EU trade mark registration across 27 countries.
Secure one unitary registration through the European Union Intellectual Property Office. The fixed price includes one class, the EUIPO filing fee, authorised EU representation, UK VAT and routine application handling.
What the £1,499 EU service includes
- Applicant, ownership and territory review
- Preliminary review of the proposed mark
- EU-wide class and specification preparation
- Authorised EU representative and electronic EUIPO filing
- Official EUIPO fee for one class
- Routine examination, publication and registration reporting
How the EU trade mark application process works
- Scope and ownership. We confirm the mark, proposed owner, commercial territories and goods or services.
- Preparation. We select the relevant Nice classes and prepare an EU-wide specification for approval.
- Filing. An authorised EU representative files the application electronically at EUIPO.
- Examination. EUIPO checks formalities, classification and absolute grounds such as distinctiveness and descriptiveness.
- Publication and opposition. If accepted, the application is published for a three-month opposition period.
- Registration. If no opposition succeeds, EUIPO registers the mark for an initial ten-year term.
EUIPO official fees and trade mark classes
The EUIPO online application fee is €850 for the first class, €50 for the second class and €150 for each class from the third onwards. Our sterling package price includes the one-class official fee, professional preparation, authorised representation and UK VAT. The applicable prices and package boundaries are set out on our trade mark registration pricing page.
The specification is central to the value of the registration. It must be clear enough for EUIPO, broad enough for genuine business plans and proportionate across the EU market. Goods cannot simply be added after filing. See our trade mark classes guide for the principles that apply to both UK and EU applications.
EU trade mark searches and commercial risk
EUIPO searches do not remove the need to consider earlier rights. The EU register covers a large market, and earlier EU rights or relevant national rights in any member state may form the basis of an opposition. Searching should therefore reflect where and how the brand will be used, not merely whether an identical EU mark appears.
The package includes a preliminary review rather than a detailed clearance opinion. Optional EU and combined UK/EU search reports are available. You can also consult our official EUIPO and international search resources before requesting an assessment.
Examination, objections and EU opposition
EUIPO examination
EUIPO considers whether the mark is inherently registrable throughout the EU. Wording that is descriptive or non-distinctive in a language understood in part of the EU may create a problem for the whole application. Classification and specification wording are also examined.
Objections
Where EUIPO raises an objection, the available response may involve clarification, restriction or legal submissions. We report the objection and explain the likely cost and prospects before any substantive response is prepared.
Opposition
After publication, owners of earlier rights have three months to oppose. EUIPO proceedings may include a cooling-off period for negotiation, proof-of-use issues, written submissions and a decision. Opposition and negotiation work is not included in the routine package and is separately agreed.
Common mistakes in EU applications
- Assuming an EU application also protects the UK.
- Choosing the wrong owner or an entity that will not control the brand.
- Using an English-only risk assessment for a multilingual market.
- Filing an unnecessarily broad specification across too many classes.
- Underestimating relevant national rights in individual member states.
- Investing in an EU-wide launch before assessing clearance risk.
If the UK is also commercially important, compare the UK trade mark registration service or the combined UK and EU package on our pricing page.
EU trade mark registration FAQs
What countries does an EU trade mark cover?
A European Union trade mark is a single right covering all 27 EU member states. It does not cover the United Kingdom, which requires a separate UK application.
How long does EU trade mark registration take?
A straightforward EU application can often register in roughly four to six months. Classification issues, examination objections, cooling-off periods or opposition can extend the process.
Are searches included in the fixed price?
The package includes a preliminary application review, not a full EU-wide clearance opinion. An optional EU search and short risk report is £395; a combined UK and EU search is £595.
Why can a problem in one country affect the whole application?
The EU trade mark is unitary. An objection or earlier right effective in part of the EU can affect the application as a whole, although conversion into national applications may sometimes be considered.
Do UK applicants need an EU representative?
Applicants without an establishment in the EEA generally need an appropriately qualified EEA representative for most EUIPO proceedings. Authorised EU representation is included in our package.
Planning protection in the European Union?
Start the fixed-price EU application, or request a free initial assessment if you need help with territory, classes, ownership or search scope.