Word Mark or Logo Mark?
The practical differences between protecting a name, a stylised logo and more than one version of a brand.
In preparationKnowledge Centre
Clear guidance for better trade mark decisions.
Practical, specialist-reviewed explanations of the choices that shape an application—from the mark and owner to classes, territories, examination and opposition.
UK Trade Mark Registration
The filing process from initial decisions to examination, publication and registration, including current official fees.
Read the guide Costs explained · available nowHow Much Does a UK Trade Mark Cost?
Official fees, professional costs, extra classes and the work that may fall outside a routine application.
Read the guide Choosing protection · available nowTrade Mark Classes Explained
How the classification system works, why specification wording matters and why classes cannot simply be added later.
Read the guide Direct comparison · available nowApply Directly or Use an Attorney?
An objective comparison of cost, preparation, risk and registry support.
Read the guide Official links · available nowOfficial Trade Mark Resources
Direct access to UKIPO, EUIPO, USPTO, WIPO and other trusted search, filing and professional resources.
Read the guideUK or EU Trade Mark?
What each registration covers and when businesses should consider one territory, both, or an international strategy.
In preparationUKIPO Examination and Objections
What the examiner checks, the common reasons for objections and the options available if concerns are raised.
In preparation